GA4, Analytics & Attribution Learning Series

Setting Up GA4 Events Using Google Tag Manager

Google Tag Manager is the quickest and most streamlined way to add new GA4 events to your site and is the recommended method for adding GA4 events.

This free course will help you quickly set up and test events in GA4 using Google Tag Manager.
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    About the Instructor

    Janet Driscoll Miller has been practicing and teaching marketing analytics and attribution for over twenty years. She's helped many clients increase digital marketing performance through improved attribution and analytics tracking and reporting. She is a highly-rated speaker for colleges and universities and marketing conferences and webinars and is the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.
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